There are calls for a boycott of Goya Foods, which has a large Hispanic customer base, after their CEO Robert Unanue said that “We’re all truly blessed… to have a leader like President Trump” at a White House event Friday. Unanue, who happens to be Hispanic, is refusing to apologize for associating with President Trump.
The comments have fueled a social media firestorm, with people saying they will never buy from the company again, and some even going as far as to take pictures of their unopened Goya products in the trash. One would hope that they are taking into consideration that it is a luxury to throw away food for merely disagreeing with the company’s CEO when people in this country are starving. They could have at least donated it to a food bank instead of letting it go to waste…sheesh!
My husband @RobertCooper58 is Cuban and he’s been cooking with @GoyaFoods for as long as I can remember — but no more. We just cleaned out our pantry closet and threw out EVERY one of their products. Adios, Goya!! #BoycottGoya pic.twitter.com/YOGENCs2OM
— Jon Cooper 🇺🇸 (@joncoopertweets) July 10, 2020
As expected, Trump supporters rallied around the company to combat the backlash it had received from the Left. On his personal Instagram, Trump shared an “I heart Goya” graphic to reaffirm his appreciation for Unanue’s statement. It appears that any business that Goya Foods will lose will be quickly balanced out (if not boosted) by Trump supporters going out to purchase their items.
Let’s be honest, boycotts such as this one never last longer than a few weeks, and at their best, create a stigma around a brand. For example, take a look at Chick-Fil-A. They are either homophobic or sell-outs to the radical Left depending on who you ask. The reality of it is that the average person does not care and will go to eat there anyway.
It is rare that major corporations lose money or go out of business for their political ties. The food industry tends to be the biggest victim of cancel culture in terms of business, but other industries are not immune. Conservatives, remember how we wanted to boycott Nike for making a deal with Colin Kaepernick? How’s that going for us?
Being aware of where our money goes can be a good thing if done sparingly and thoughtfully. If anything, it is essential in a free market to examine which companies are ethical, and the consumer will ultimately decide as to whether or not they still want to support that business. The distinction to make is that ethics usually pertains to the treatment of employees and how they source materials. In contrast, politics applies to donations that the company makes or the independent views expressed by those in the boardroom.
If you let politics control all your purchases, you will probably find yourself miserable. In today’s world, we need to strive to make our daily lives less political, not more. Take it from a guy who eats both Chick-Fil-A and Ben & Jerry’s, I’m doing just fine! Whether you like it or not, it does not matter where a company’s leadership stands politically, what determines their success is the quality of their service and products, not if they will please the woke mob.